Did you know that 86% of associations say they don't have a business development strategy or they need a new one? If that's you, this guide can help!

This complimentary guide will help you find a clear way to create (or refresh) your approach to business development by using a customer journey model specifically designed for associations with sponsor, exhibitor, and advertiser customers.

Whether it's from marketing to sales or delivery to renewal, there are simple things you can tweak that will positively impact your sales operations, customer satisfaction, and revenue.

And most of these strategies will cost you absolutely nothing.

The optimized customer journey in this guide will help you accomplish all this and more. Let's go!

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