About Bruce Rosenthal
Why Bruce?
Rosenthal’s specialty is development of successful corporate partnership programs for associations and not-for-profit organizations. He has expertise in all aspects of corporate partnerships: strategy; audit and assessment; valuation; pricing and packaging; marketplace analysis; education and training. He understands what motivates companies to partner with organizations based on hundreds of interviews he and his team have conducted with corporate executives.
Evaluating
Conducting a fact-finding analysis; an audit and assessment, interviews with internal and external stakeholders; and a competitive analysis provides the basis for knowing “where we are now and where we need to go” to develop a successful sponsorship program.
Restructuring
Creating a customized set of strategy and structure recommendation – including the unique value propositions for the organization and sponsors; sponsor benefits; packages; and fees – are the cornerstones of a sustainable program.
Implementing
Launching a go-to-market plan for an organization’s sponsorship program – including collateral development; exploratory meetings with sponsor prospects; and sponsor proposal development and negotiations – sets the stage for early success.
Education/Presenting
Presenting education sessions at national, state, and local conferences of association and non-profit organization professionals – and contributing articles – helps to advance sponsorship program best practices.
Testimonials
What people are saying...
Strategic Advisor and Consultant To Associations And Non-Profit Organizations: Bruce Rosenthal
Meet Bruce!
Resources
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Video
Tuesday, October 29, 2024 Bruce RosenthalHow Associations Can Overcome Today’s Revenue Challenges with Bruce Rosenthal
Bruce brings career-long expertise to us regarding corporate partnerships, increasing revenue, and driving member value. -
Video
Tuesday, October 29, 2024 Bruce RosenthalStrategic Advisor and Consultant To Associations And Non-Profit Organizations: Bruce Rosenthal
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value.